Desperately Seeking Spawn
singapore | society
The Sunday Times asked a few advertising agencies to produce some posters to boost Singapore’s declining population..and the one by Ogilvy & Mather is pure LOL-worthy genius: Ogilvy & Mather - We wanted to highlight what parents could lose by not having another child: the incredible potential of a human being. Thomas Edison was a seventh child. The “Do It” advertisement is by Leo Burnett but I think Ogilvy’s one is fantastic. Simple, succinct, and so appropriate for the Olympic fever.
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